Taylor blog post #3
In this post, I'll be researching target audiences!!!!
In this post, I'll be researching target audiences!!!!
Well, the idea for this blog is how I would get my projects through to the right target audiences. If I were to focus my target audience idea from one of my current university projects, the Yagan Tower project. I have heavily focused on picking a nostalgic style to this project in particular, having picked elements of 90's style 3D models and vaporwave style of aesthetic. I came across in my research that using nostalgia has quite a large audience following, where:
Marketing for the Millennial
Nostalgia marketing today commonly targets Millennials. Through references that are 23–38 years old, these campaigns typically hone in on moments in time when many Millennials were coming of age. (Donovan, 2019)
Nostalgia marketing today commonly targets Millennials. Through references that are 23–38 years old, these campaigns typically hone in on moments in time when many Millennials were coming of age. (Donovan, 2019)
Donovan, A. (2019, November 21). What Makes Nostalgia Marketing so Effective? - SutherlandGold. Medium. https://medium.com/sutherland-gold/what-makes-nostalgia-marketing-so-effective-dde5a8b31a5f#:%7E:text=Nostalgia%20marketing%20today%20commonly%20targets,Millennials%20were%20coming%20of%20age.
Wikipedia contributors. (2021c, November 9). Vaporwave. Wikipedia. https://en.wikipedia.org/wiki/Vaporwave